CULTURE

29/10/2012

How “Just Do It” was conceived

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Written by: Justin Fox
just-do-it

Just Do It – one of the world’s most famous brand taglines, but how was it conceived? This clip explains exactly that, travelling back to 1988 when creative agency Wieden & Kennedy first coined the phrase for Nike.

“The inspiration for this came from a man who was about to be executed for murder in Utah, and his final words to the firing squad were ‘Let’s Do It’, so I thought I like the ‘Do It’ part of it,” explains agency co-founder Dan Wieden.



About the Author

Justin Fox
I like to create things. I’m into everything Cars, Bikes and Design. In the 80′s I was into skating, mountain biking, and metal. I’ve worked for myself for over a decade. I’m the founder of Australian INfront, JDM Style Tuning and VWGolf.net.au.




 
 

 
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