Toyo Tyres Australia has launched its fourth consecutive year of support for men’s cancer charity Blue September, hosting an event at their Minto HQ.
Blue September raises awareness about the vital role of early detection in surviving cancers commonly affecting men.
“The tyre industry is filled with Blue September’s target; stubborn, busy blokes. Early diagnosis increases the chance of survival: it saves lives. Blue September pushes us to go to the doctor, to prioritise our health so we can be there for the people we love. It is a cause right at the heart of what Toyo does and the people we work with.”
Michael Rudd
Toyo Tyres Australia Managing Director
Toyo will raise funds with the support of its substantial Tyrepower, Tyreright and independent tyre dealer networks by selling Blue September wristbands throughout September.
Each wristband has a space for the wearer to write the name of a person who inspires them to raise awareness. To date, Toyo’s involvement has raised over $130,000 for the charity, with 2015 set to contribute more than ever.
The launch event brought Toyo’s local team out for a day of fun, relaxation and education.
The day featured two-wheel joy rides in the Team Isuzu D-MAX stunt cars, Toyo’s Attack The Dirt Arena remote control race track, an appearance by recently departed The Bachelor contestant Ebru Dallikavak and a health talk by Channel Nine newsreader and prostate cancer survivor Brett McLeod. Toyo team members raised money for the charity and were tasked with promoting the invaluable role early detection can play in cancer treatment.
For more info on Blue September, visit: http://blueseptember.org.au
Toyo: toyo.com.au